Blog Your Way to Success

Blog is a wonderful tool to position yourself and your company. It can move your business forward and also be used for fun and personal reasons. A blog creates a communication channel between you and people around you. It helps you in creating a strong online presence. They are wonderful means to share a company's expertise, build traffic, and connect with potential customers.

Jorn Barger, an American blogger, coined the term weblog to describe the process of "logging the web" as he surfed. The short form, "blog," was later coined by Peter Merholz. The boom however happened in 1999 when many blogging software and tools were developed. Anybody can create a blog. It can be your company/business blog or could be personal. Whether you use it for your business growth or for fun, all you need to do is create a blog and start posting. It is simple and you don't need hefty budgets or technical skills for this.

Blogging Helps Promote Your Company

It is useful for businesses especially for small business owners who may not have the money and technical skills. They may not be in a position to hire designers or developers for developing their website. Blogging can be an inexpensive method to get your company's name out on the Internet. Updating weblog is much quicker and simpler.

Blogging can be an excellent tool for promotion. With limited resources you can use your blog to market your company. With short entries often full of links, the blog entries are more keyword heavy than standard articles. And if you can post interesting blogs you can expect more customers to read and they are more likely to come back daily to your blog.

Search Engine Rankings

Apart from promotion, blog can also help you improve your search engine rankings. Every time you post content it is picked up by the search engine and more chances of people discovering your blog. Blog can help you get more customers and a larger audience.

Recruiting Tool

The business blog can be used as a recruiting tool for your company. Potential employees can read your blogs and learn about your company. They can learn about your policies, culture and may decide to work for your company. You can also search for your competitor's company blogs. This will help you in understanding the market and what your competitors are up to.

Benefits of Blogging

  • Blog can help you in creating a strong online presence
  • Blog will improve your search engine rankings
  • Blog can help you get more customers and a larger audience
  • Blogs can help you collect customer feedback by creating a forum
  • Blogs can be used as a tool for public relations
  • Bloga can help cultivate loyalty in clients
  • Can be a strong tool for networking
  • Blog archives can be used as a knowledge base by business bloggers for new employees
  • Blogs are a powerful tool for marketing and promotion.
  • The business blog can be a recruiting tool for your company.
  • Business Blogging Can Boost Sales

Writing a blog for your business is an effective marketing tactic. Your content needs to be absolutely perfect with no grammatical errors or typos. The flow is lost if your post has errors. Errors on your blog can reflect badly on your company and may show your company in poor light. But the question is how you generate content for your blogs. You may not have the resources to spare for this purpose and you may not want to invest in a writer. Hiring a full time writer can be an expensive proposition.

The Best Solution

The best solution would be to outsource this work. There are many online service providers who can write excellent, error proof blogs. You can get it done by these professionals. There are many excellent writers especially trained to write such posts. You can just post your task and get the blog done in your time and your budget. The best part is that you pay only if you approve the task. This is a great opportunity for many skilled freelance writers too. They can also pick up tasks online and work at their convenience and their time.

One such service is ShortTask connects online job seekers with providers. ShortTask is based on the idea that there are still many online jobs that cannot be fully replaced by technology and require human input. ShortTask has subdivided its working into two categories -- solvers and seekers. Seekers are companies or individuals who need various tasks accomplished without hiring in-house staff, while solvers are workers who can complete these jobs virtually and get paid. The online service allows workers to select tasks of their choosing and get paid in dollars. It also provides individuals and businesses with access to millions of on-demand, skilled virtual workforce. In today's era of online business, we get our tasks completed with the help of a computer program. At ShortTask, it is exactly the opposite. The computer program creates the tasks which require human intelligence. It is an interesting service where solvers can earn money by completing various tasks which require the human touch.